How much does YouTube pay? This YouTube money calculator estimates what a channel earns from ads on long-form videos and Shorts, per day, month and year. Enter your monthly views, where your viewers are and your channel topic, or use the RPM from your YouTube Studio for the most accurate figure.
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How much does YouTube pay per 1,000 views?
What a creator earns per 1,000 views is called RPM. For long-form videos it is often around $2 to $3 on average, but it varies hugely: channels about education, finance and business can earn several times more, while gaming and entertainment usually earn less. Viewers in the US, UK, Canada and Australia are worth the most to advertisers.
Shorts pay much less. Data from hundreds of channels shows most niches earn roughly $0.07 to $0.20 per 1,000 Shorts views, and a million Shorts views from a mostly US audience earns about $300.
How YouTube earnings work
- Long-form videos: creators keep 55% of the ad revenue from their videos.
- Shorts: ad revenue is pooled, and creators receive 45% of their share of the pool.
- Getting paid: you need to join the YouTube Partner Program, which for ad revenue means 1,000 subscribers plus either 4,000 public watch hours in the last year or 10 million public Shorts views in the last 90 days.
Frequently asked questions
How much does YouTube pay for 1 million views?
For long-form videos at a typical RPM of about $2 to $3, one million views earns roughly $2,000 to $3,000, and much more in high-paying topics such as finance. One million Shorts views usually earns only about $150 to $300.
What is RPM on YouTube?
RPM (revenue per mille) is what you actually earn per 1,000 views after YouTube’s share, counting all views, including those without ads. You can find it in YouTube Studio under Analytics, then Revenue.
How many views do I need to earn $1,000 a month?
At an RPM of $2.50, you need about 400,000 long-form views a month. At an RPM of $10, which some finance and education channels reach, you need only about 100,000.
Estimates of ad revenue only; sponsorships, memberships and other income are extra. Related: Sponsorship rate calculator · CPM to RPM calculator