How much should you charge brands on Instagram? Enter your followers, engagement rate and niche for an estimated rate per sponsored post, reel or story.
Add this calculator to your website
Free to use on your blog or website. Paste this code where you want the calculator to appear, for example in a Custom HTML block in WordPress.
How the estimate works
It starts from a widely used rule of thumb of about $10 per 1,000 followers for a feed post, then adjusts for your engagement rate (higher engagement earns more), the format (reels usually earn more than posts, stories less) and your niche. A creator with 50,000 followers and 3% engagement in lifestyle would start at roughly $350 to $650 per post.
Frequently asked questions
Does Instagram pay creators directly?
Most Instagram income comes from brand deals, affiliate links and selling your own products, not from Instagram itself. This calculator estimates brand deal rates.
How do I work out my engagement rate?
Use the engagement rate calculator. For YouTube, see the sponsorship rate calculator.